Since 2023, Claytalk has partnered with Sarita Handa to redefine how this legacy brand communicates. From social media and website content to newsletters, events, and a coffee table book, the work builds a unified voice across every touchpoint—strengthening its identity as modern Indian luxury rooted in heritage and shaped for contemporary living.

Agencies aren’t allowed to play favourites, so we will not say this is ours. Claytalk shapes the voice of 1 Magnolia Lane across every platform. Warm, aspirational and inviting, the tone mirrors the brand’s spirit. Since 2022, multiple campaigns have driven sales and even sparked a new product category that became a bestseller.

A white-label brand by legacy retailer FCML, Details B.E. was introduced to the world through our storytelling. Since its launch, we have been the voice of the brand—shaping its communication, highlights, CEO letters, naming, product descriptions and a visually rich coffee table book produced entirely at ClayTalk.

For Sarita Handa Exports, Claytalk developed credibility-driven B2B communication that speaks to buyers across the USA, Europe, Australia and Asia. The work highlights capability, sustainability and expertise through sharp, globally aligned writing, while also managing their social media, emailers and outward-facing brand messaging.

Moonriver came to us worried that they were getting lost in a market with high-funded competitors. Upon onboarding we discovered their uniqueness. They are a shop of rare, beautiful things. Since then their communication is object-driven, sensory storytelling connecting art, design, and travel, giving each piece a quiet, curatorial presence.

Just another architectural firm this is not, but you would not have known that from seeing their comms. We are changing that with architect-led project narratives and brand literature combining conceptual clarity, technical precision, and global design language.

Grounded, educational, and farm-rooted writing redefining everyday organic living through simplicity and authenticity. We have changed the strategy of the brand and the emphasis of its communication, taken it from being an in-store brand to a predominantly online store.

A sensory, instinctive tone of voice capturing the essence of a fine dining, food-first restaurant—writing that feels atmospheric, honest and deliciously human.

For ANI Clothing, a digital-first label by young designers, we built the brand’s content and communication strategy from the ground up. Across four collections, we created a distinctive language and storytelling format that captured its artistry and global Indian identity—a voice the brand continues to use till date.